Integrity: Doing the right thing and being honest and transparent with employees, customers, and stakeholders.
Innovation: Encouraging innovation among employees and making it a core part of the business.
Respect: Valuing and recognizing skilled employees.
Diversity: Embracing differences in backgrounds, perspectives, and experiences, and creating an inclusive culture.
Excellence: Setting high standards and striving to exceed them to ensure products and services are of the highest quality.
Adaptability: Being able to thrive in a variety of environments.
Hire based on values: Assessing candidates for their values and attitudes, as well as their skills and experience.
Transparency: Admitting faults, being honest, and fostering confidence.
